Its not an app you pay for.

Just to emphasise, it doesn't matter whether the user needs to pay for an app or not, to be determined advertising.

Just to be clear I'm not saying I think this is advertising. I think theres useful information in the article. However there are inducements that exist in the beginning which certainly is an advertisement, and its obviously part of their campaign, so overall this skates really too close to advertising.

Following Maniacal's comment, maybe you should edit the post to delete the link and go to the website to find the page or similar that is currently linked but without the personal detail.