great comment, lots of fun. i wanna start at the bottom;
Why remind people of the moral conundrum in the label.
for someone in that "scene", reminders are constant and unrelenting, meat is a basis of western society. bringing it up isnt declaring an unspoken truth, it's just declaring a somewhat recognisable flavour profile.
And if flavor is the main goal then I think the industry in general is doing a bad job.
well, yeah, maybe. idk ive never made a better one, its probably really fucking hard to make products that taste specifically like beef, especially to a palate that eats it regularly.
if I'm making reb bean burgers instead of beef burgers I imagine it's more useful to know "this is mostly bean with some binder" than "beef substitute"
i definately see what your saying, but meat is like, the easiest thing to cook, (especially within the context that meat subs would be eaten in). burger is an especially bad example as you really just want to sear it.
dunno if any of these answers are satisfying, let me know :)