I think you're reading it too pessimistically. There are so many people out there saying, "If you can't pronounce it or know where it's from, then it's straight POISON!"

There are artificial ores. There are people who will want to know the water they used was clean (the purified water). This looks like a great way to educate people on what they're using and to learn not to be afraid of big, complicated words.

You can find those things out. Natural ore means it comes from natural deposits (its not a lab-formulated compound).

Some people prefer natural ingredients. Thats it.

Otherwise its very common with synthetic or refined chemical ingredients in toothpaste, like:

• Sodium fluoride / stannous fluoride (lab-produced, though based on natural elements)

• Artificial abrasives (engineered silica)

• Detergents like sodium lauryl sulfate (SLS)

• Synthetic preservatives, flavors, or colorants

Same reason people want to grow their own food. They know whats in it and what they put in their body.

What, you don’t feel more informed to know that your glycerin comes from a miscellaneous vegetable?

Natural ore made me laugh. I mean, asbestos and beryllium are naturally occurring ores too…

Sure, this is still a marketing strategy that could be exploited by bad corps, but it is a step in the right direction. This is where rules to define those terms accurately would be a good use of regulations.

It kinda looks nice unless you actually read it, or know what words mean.

Teaching children is pointless because it might look nice, but if you already know the stuff then you would recognize that it's all fairly trivial, well-known stuff. No reason to point it out.

It's homeopathic nonsense. None of those are accepted names for the substances they are talking about, and they don't specify a quantity so it could be essentially zero for some of them.