You can find those things out. Natural ore means it comes from natural deposits (its not a lab-formulated compound).

Some people prefer natural ingredients. Thats it.

Otherwise its very common with synthetic or refined chemical ingredients in toothpaste, like:

• Sodium fluoride / stannous fluoride (lab-produced, though based on natural elements)

• Artificial abrasives (engineered silica)

• Detergents like sodium lauryl sulfate (SLS)

• Synthetic preservatives, flavors, or colorants

Same reason people want to grow their own food. They know whats in it and what they put in their body.