You are missing the point. Why have you, RamenJunkie not personally set up enough solar panels to provide everyone with all the energy they need? You can't afford it? Well, surely there must be a bank somewhere that would loan you the money. All that electricity would be really valuable. Oh, the bank doesn't think the economics make sense.
One way or another the economic problems need to be addressed and, in order to do that, they must first be acknowledged and understood. That's what the article was trying to do. You can't just sweep it under the rug and figure some sucker will pay for it for the rest of us.