The aeropress never made coffee well because it used pressure. It excelled at being a faster cafetière/french press with a paper filter and easier clean up. Outside of large metal lever brewers steams they only way to get pressure that will impact a brew significantly. The oxo rapid brew is more mechanically complex, harder to clean and can only brew a limited set of ways the aeropress can. I don’t think it will out compete the aeropress.