In the US, actually using them for cargo or towing would put you in a small minority. The last research I saw said towing is only done by 10% of owners a year.

I haven’t seen the stats on cargo in the bed, but I imagine it’s MUCH lower since most of these trucks are expensive and shiny. The last time I tossed a bunch of furniture in the bed the person I was buying it from was worried I’d scratch the paint in the bed.

Truck fans in the US are weird and so common now that they look at you strange if you want to use it for actual truck stuff.