There's also the fact that Norse society at the time gave women a lot more power than the societies they raided.

So you've got an option, a well kempt man who wears jewelry and believes that marriage is a partnership where the woman has authority in certain aspects, as well as him probably having more money and the ability to protect you. Or you can have a man who thinks bathing is a sin, dressing nicely is vanity, and your job is to pop out more babies, do manual labor, and do whatever he says.