I think this is a showcase photo for the case and the flipppies look better amd more like generic floppy disk with the metal slider on the top. It clearly communicates the purpose of the item, and the keys are in to show that it locks with a key and there's 1 spare key.

Dafuq you on about this is the correct orientation.

Edit: After doing some research I may be outvoted. Huh.

Because those little metal things stick together and could ruin the disk when you accidentally snag it. This way, you could see how they are against each other and not snag them.

Good question, could just be slop.