I wouldn't even strictly say it's being enhanced. My employer cut 5% under the pretext of AI efficiencies. Those efficiencies being forcing adjacent teams to absorb the responsibilities of the laid off teams and then pointing us to leverage "AI" to overcome the increased workload.

End result is unqualified and overworked individuals are telling enterprise customers effectively AI slop and customers getting increasingly frustrated. Sure the volume of output has been increased, but the quality has taken massive nosedive which customers are noticing. This has directly led to an increase in churn in Saas.

So the corporate solution to that? Force those same already overworked individuals to start tracking churn/sales risks when they are being presented to customers as their "service advisor".