To be clear from the beginning, Spotify was founded in Sweden but now operates within financial structures that place it firmly inside the global Big Tech ecosystem.

What does this mean? That a company cannot be publically traded to be considered European? Given how the article doesn't extend on this at all is telling.

Spotify has two headquarters, one in Luxembourg, another in Sweden. The executive chairman is still the founder, Daniel Ek. Other two key people are also Swedish.

Spotify is about as European as a music streaming service can be. If you don't like it for other reasons, that's another discussion, but let's not bring 100% lies about who is european and who is not into this community, please.