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Oatly banned from using word ‘milk’ to market plant-based products in UK (www.theguardian.com)
submitted 9 months ago by to c/unitedkingdom@feddit.uk
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[+] -6 points 9 months ago* (last edited 9 months ago) (7 children)

Eh, I agree with the court. I'll still call it "oat milk" but I don't think companies should be allowed to sell it as "milk" in any form. I get they have quirky marketing and, IMHO, a great product, but allowing a corporation to use a word like that laissez-faire is pretty dangerous: oat milk isn't naturally occuring and their product has lots of extra stuff added in (sweeteners, fortifiers, etc), neither of which should be true for a productive called "milk".

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  • [–] 6 points 9 months ago*

    but I don’t think companies should be allowed to sell it as “milk” in any form

    Well sure, and they haven't been able to in almost a decade. This court ruling is about something else. They're not calling it milk, they're not mislabelling their product. In fact, the campaign this is about is them saying explicitly this is not milk, and apparently that goes too far. I'm totally with you that food labelling should be clear, but this is not about that. This is not consumer protection. This is anticompetitive agribusiness lobbying, no more, no less.

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  • [–] 1 point 9 months ago (2 children)

    Have the courts come to an actual definition of what (animal) milk actually is? Last I read, neither EU or UK could define it. Milk's content differs so much from brand to brand and there's no set standard. Presumably other than it comes from an animal of some kind.

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  • [–] 2 points 9 months ago (1 child)
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