Companies will now have flexibility to claim products contain ‘no artificial colors’ when foods do not contain petroleum-based colors.

Archived version: https://archive.is/newest/https://www.foodpolitics.com/2026/02/fda-says-food-companies-can-claim-no-artificial-colors-if-they-use-natural-dyes/


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[–] 10 points 9 months ago* (last edited 9 months ago) (1 child)

So if the dyes aren't artificial, you can claim "no artificial colours". This sounds like it makes sense? 👍

In the past, companies were generally only able to make such claims when their products had no added color whatsoever — whether derived from natural sources or otherwise.

Here in the UK, I'm pretty sure "No added colours" and "No artificial colours" are two different claims.

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  • [–] 1 point 9 months ago

    So if the dyes aren't artificial, you can claim "no artificial colours". This sounds like it makes sense?

    Yeah, otherwise you'd have couldn't sell anything with that label. Carrots have natural dyes in them, after all.

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