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Hard to hear the haters (lemmy.world)
submitted 9 months ago by to c/funny@sh.itjust.works
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[–] 91 points 9 months ago (12 children)

I keep seeing more and more of these "reviews" for fast food chain, and they are obviously advertisement trying to go viral. Almost always the same format, with the big logo clearly visible on the top and the wholesome employee being super nice. Seriously, don't fall for that bullshit.

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  • [–] 11 points 9 months ago (2 children)

    there's a famous instance of this particular chain restaurant in my town. it's funny that people come from all around to go there but I don't know anyone that is local that ever goes there

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  • [–] 28 points 9 months ago (6 children)

    I can’t believe someone would see this and go “Hahaha, man, Chili’s DOES sound good” and then go to Chili’s.

    I have to imagine the vast majority of people see this, have a lil chuckle, maybe toss it an upvote, and continue on with their day. Or just ignore it all together

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  • [–] 35 points 9 months ago* (last edited 9 months ago) (2 children)

    Well sorry to tell but you're a little naive.

    Nobody expect you to directly buy a product because of an ad. Ever noticed how most ad don't even mention or show the product they're selling?

    The idea is to create associations in your brain. Something perceive as positive + brand name is always a plus value for the brand. A "lil chuckle” is exactly what they aim for.

    A post like this going viral is probably more valuable for a fast food chain than a multimillion dollar ad campaign.

    Funny cause I had almost the same discussion last week, in a similar post. And will probably have it next week when a young woman who just broke up with her boyfriend will write a wholesome review about getting offered free fried chicken by the manager of fast food restaurant when they realized they both have a goldfish name Billy. https://sh.itjust.works/post/53828922

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  • [–] 8 points 9 months ago

    Yeah, that's not how this kind of advertising works. Check this out.

    Look at that ad for as long as it takes to read the article, then look away and immediately name the first three restaurant chains that come to mind.

    Unless you're coming from a place that is critical/cynical about the invasive nature of advertising, it's possible you'll just go along with "Chili's" as one of a handful of options and not give it a second thought.

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