That's a really big issue, tbh. People don't get how prices work. You see the same with promotions/sales. A lot of shops/companies will often put their products on sale for 25%, 50% or even more off. And people think they will actually save that amount of money. Instead of realizing that in most cases the sales price is the regular price, and the regular price is inflated by the sales price amount so that if the product is sold the seller still makes the same margins.
In a former job the company started expanding to Asia, and we got a sales guy from Singapore to represent us in Asia. He said that if we aren't selling with at least 60% rebate, we have no chance of selling stuff in Asia. So we created a new price list for Asia with all the prices tripled.