What if there is so much passion that the mod author works 100+ hours a week on the mod. And the mod he makes is so awesome that people have no issue paying him to do that job. Honestly if every mod was this level of skill and effort, paid mods would make sense to more people. When you think of mods, "passion project" mods may be what comes to mind, that is not what this mod suite is.
This is 35 completely transformed and improved games, better than any other VR games on the market, fully supported in perpetuity, for 10 dollars. With everything he brings to these games, it's like if 20 mod authors got together and made 20 perfectly interleaved mods that all work perfectly with each other. You don't find this anywhere else. This isn't a "mod", this is unprecedented.
And while the mod is behind the paywall, most of us don't think of it as paying for the mod, we are paying part of his wage for a day. Many of us just keep an active monthly subscription, but that isn't necessary for people that just want the mod suite. You can just buy one month if you only want to play one game real quick, or any game that it currently supports. You would only need to update it if either the game updates and that update breaks the game (though you always have the choice of reverting and pausing updates for the game instead) or if he adds a new game that you want to play in VR.
It's understandable not to like that it costs money, but it is very much the only option.