I hear ya.

Question is, how much does Wallfart value their public image, only to get upset about some stupid guinea pigs?

If it were me, I'd start the bargaining chip at $10 million, let them try to talk me down to $1 million, and hope I'd ultimately cash out around $5 million.

Don't get me wrong, I'd ultimately be happy enough with $1 million, but you gotta start the bargaining bid high, and hope you get more than you ultimately expected..