Dynamic pricing is already here. They just don't frame it as such. Regular prices at the grocery stores are insanely high, and they just give everyone different discounts based on what they think you're willing to pay.
Some online stores will offer me discounts on random things at checkout and when I say no it will offer me more extreme discounts on the same products
It’s basically just random interval scheduling psychological reinforcement which is obviously super fucked up to perform at social scale