milk chocolate by any of the big chains, are just trash. at WF, they sell gourmet chocolate imported from outside the US, or they make the ones that are bougie and expensive. dark chocolate, not so sweet is the best. white chocolate seems to have a chemical smell and aftertaste to it, super synthetic, that has no chocolate i never liked the taste.

We once did a side-by-side comparison of KitKats (we live right on the border) and the difference was stunning.

Bad comparison on that one. KitKat brand in the USA is an entirely different company that the rest of the world. So they aren't even the pretending to be the same recipe.

If you like KitKat, try and see if you can find this one:
.
It's similar, but better.

One American candy I actually like is Reeses peanut butter cups.