I don't buy into the "too big to fail" idea for individuals.

I really think it only applies to banks, mainly because they hold the money of common people. Anyone else should be allowed to fail. Probably the greatest financial policy fuckup of my life was bailing everybody out in 2008 and not holding anyone accountable for their actions. That gets back to risk and reward breaking down. Those companies should have been allowed to fail. The money, workers and demand for services don't disappear, they shift to more stable competitors.