Because they did it on every other item they sell with a screen and internet connection.

It's nitnjustbthatbthey show ads, it's that they track you and show you ads based on that data.

It's an internet connected appliance with a screen, made by samsung. If you follow the right kinds of news, that combination should send shivers down your spine.

Edit: l'll just say I don't think the question was so dumb it should downvoted to hell.

Because we've seen 30 years of the Web? Because streets used to be (and some sill are) nothing but a place to put up billboards and ads? Because corporations are led by psychopaths and they care absolutely nothing about your well-being or personal health in your home?

OF COURSE if they can put an ad in your kitchen they'll by all means put an ad in your kitchen. It's literally the goal of giving out brochures and pamphlets of ads: to make you take the ads into your home. Why are there brand names on everything? It's advertising all the way down. Giving them an Internet-connecting screen they control in your kitchen is just asking for ads to be displayed in your private space.

It’s a Samsung.

Because Samsung has done this to literally every one of their other products, even ones without screens, and only apps, like Samsung SmartThings and their washers and dryers.

They scammed people for years with their phones.

What else would the screen be for? Even if there was another valid reason, why wouldn't they put ads on it? It's easy profit or unused real estate in their eyes.

We've been paying attention?

Or to put it more nicely: no one finds this side of the fediverse without feeling at least a little burned by corporations.

Edit: to be clear I never meant it as rude, just a little sarcastic.

They make fridges, which typically sit in a room until it decides to die. Shareholders got pissy the enormous bill for ecs doesn't have the correct permissions