Yeah article is dogshit, it's headline is about the cost but the rest of it they talk about the ratings.

Yeah they spent 705 million on 20 hours of TV. They also spent 639 million on The Force Awakens alone.

Therical releases provide a means to realistically recoup those costs.

The streaming model is built upon content hours, and a show this expensive is just bad business and terribly unsustainable, even if it was a great show.

I do think it's reasonable to critique the business decisions that led to giving a two-season run show a nearly three-quarters of a billion-dollar budget.

If this happened in a vacuum, that would be one thing. But it speaks to a larger problem of Disney's suspiciously high budgets for their original content.