The definition itself is stupid.

I am still waiting for someone to standardize a definition that passes scientific rigor. The definition right now feels like "You'll know it when you see it". We've done a lot of stuff to this heavily processed item but it doesn't count, but then this minimally processed one does... When will the focus shift to the specific processes themselves that are causing issues and not a generic 'feeling' that some food or another has reached the point that it is probably not good for you.

Right now these studies are just "Food we personally feel like maybe might be bad for you proven bad" which is usually true but also not really useful. I feel like some day I'll wake up to an expose on how the whole thing is a large scale ad for the Paleo diet.