As of June 2025, Mike Cessario’s estimated net worth is around $80–100 million.

The CEO is wealthy, sure, but very far away from being a billionaire.

I've occasionally bought liquid death at my local beer distributor for parties, and it's a bit expensive but not crazy. Pretty much every drink at a festival is incredibly overpriced - that markup is usually going to the vendors selling it and the venue, not the manufacturer.