These propagandized individuals are emotionally manipulated to hate communists and see them as dangerous by capitalist institutions, but they are in no way, shape, or form exposed to the ideas that communists express in an impartial manner.
I'd argue that it is rare that understanding is properly conveyed through labels. People attach their own understanding to labels - and these propagandized individuals are conditioned to believe they understand communists, but in reality they are just trained to dehumanize and hate communists. They don't understand.
So, how does this dynamic shift?