Facism has a clear definition. “Bad guy” does not.

fascism /făsh′ĭz″əm/

noun

• A system of government marked by centralization of authority under a dictator, a capitalist economy subject to stringent governmental controls, violent suppression of the opposition, and typically a policy of belligerent nationalism and racism.

• A political philosophy or movement based on or advocating such a system of government. Oppressive, dictatorial control.

• A political theory advocating an authoritarian hierarchical government; -- opposed to democracy and liberalism.

• An authoritarian system of government under absolute control of a single dictator, allowing no political opposition, forcibly suppressing dissent, and rigidly controlling most industrial and economic activities. Such regimes usually try to achieve popularity by a strongly nationalistic appeal, often mixed with racism

• A political regime, having totalitarian aspirations, ideologically based on a relationship between business and the centralized government, business-and-government control of the market place, repression of criticism or opposition, a leader cult and exalting the state and/or religion above individual rights.