My first assignment as a professional programmer I balked at. I said it was "Unethical and immoral." And when they told me I "had to do it" I said that I don't and that they shouldn't find someone else. My boss stepped in, chewed me out and told me to she would do it. Instead of putting her foot down there was just always another priority. It never got done in the ten years of the project.

The KPI approach.