It doesn’t matter if it bombs, it’s just really cool, striking visuals, and that’s good enough for Disney.

...

They just need an anchor property to use as inspiration for all the other things they sell - rides, toys, books, games, TV series, clothes, dishes, sheets, etc. Beyond that, it is one more attraction in the parks around the world, attracting tourists to stay in their hotels, and eat in their restaurants.

Fungible? Just barely more than a well-designed screensaver? "OK, the marketing's in place, now we need the product." "Sure, let's go hire some creatives."

Similar to op-ed about AI Music recently. It's basically background music.

Get the family together for a movie night. Doesn't matter what it is, you'll all be on your phones anyway. Disney's safe and reliable, Tron is just slightly edgy, hey it's got a soundtrack by Nine Inch Nails, that brings back memories...