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[–] 4 points 1 year ago (1 child)

Two books:

Mark Penn's Microtrends: The Small Forces Behind Tomorrow's Big Changes

Malcolm Gladwell's Tipping Point: How Little Things Can Make a Big Difference

I especially like Gladwell's book, and his other books as well. Blink is another favorite of mine. I haven't read Penn's book in a long time, it may be getting a little dated.

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