It's always seemed to be the opposite. People excited for the film, and then they see he's got a part and they say "oh no..." To be fair, I think he did well in Bladerunner:2049, but he was just playing himself, I think.

Jared Leto does a lot of marketing for you for free with the number of girls he DMs.

That's like saying Robert Patrick carried the Terminator franchise despite only being in T2.

And even then, his role is a hell more memorable than whatever supporting roles Leto has done.