The issue is kinda with people thinking they will always gonna be riding in the middle of the day but in reality their commute mostly happened in 8am and then back home at 5:30pm something, which kinda defeat the excuse of "it's hot".

Yes, it's hot between 11am to 4pm, but i think currently people just couldn't take anything that isn't a 26°c and below office or home or mall or car environment, which kinda makes outside even hotter because of all the AC and car. It's really a vicious cycle.