That makes way more sense.
Advertising bird seed and dog leashes to someone who keeps a python as a pet isn’t going to get them to buy anything. Make an ad about an auto-adjusting heat lamp and high quality frozen mice and they’ll probably perk up. Toss in an offer of a free snake plushie and a 10% first time discount for good measure.
Nobody is immune to propaganda, but yeah it’s easier to ignore and not relate to something when it’s not targeted at you.