People who who lean towards things literally not being as impacted by vague emotional implications of most advertising not being as susceptible, but not immune, makes a lot of sense. Advertising often tries to associate a feeling with a product without making a direct connection, or by using unrealistic scenarios that anyone who really thinks about it should notice.

For example, a bunch of people having fun at a restaurant makes an association for most people, but someone who more actively thinks about it knows it is actors pretending and not their own personal experience. It can still work if it does reinforce their personal positive experiences though! I saw a retro ad for Showbiz Pizza at one point and was absolutely filled with nostalgia as that place was perfect for my young ADHD and probably on the autism spectrum self. On the opposite end, any ad for Olive Garden pisses me off.