Full disclosure: This post popped up in my "all" feed. I'm also not autistic.
Not just a meme - https://www.psychologytoday.com/us/blog/the-fallible-mind/201708/why-advertising-falls-flat-in-individuals-autism
Short version: so much of advertising relies on emotional manipulation using subtle cues. So individuals who don't respond to subtle emotional cues in advertising aren't manipulated by them.