Especially since Cracker Barrel is publicly traded.

That said, I don't think Cracker Barrel locations are all that different from Applebees or Chili's. The "country store" is basically a waiting area, but with merch instead of more benches for waiting to be seated. Or it's like Buffalo Wild Wings and its counter for order pickups and sauce sales.

I think the main intent here is to appeal to more people. A new logo could get people interested who weren't before.