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Google says adblockers caused YouTube views count to drop - this is what adblockers told us really happened (www.techradar.com)
submitted 1 year ago by to c/technology@lemmy.world
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[–] 83 points 1 year ago (18 children)

Literally the only way they will learn. I really don't understand how we as a society have accepted ads as a necessary evil. We all hate them, but we all also make them work. It's horrible.

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  • [–] 22 points 1 year ago (7 children)

    I've been wondering for a while where the point of diminishing returns is. Surely, at some point, ads become aggressive enough to have an adverse effect on advertisers?

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  • [–] 6 points 1 year ago (4 children)

    I often wonder how ads of any kind have ever worked, unless it was an ad for something we had already planned on buying.

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  • [–] 15 points 1 year ago (1 child)

    Ads are super effective. If you have something to buy, but you don't know much about it, you will tend towards buying the thing that was advertised to you more often than not just because you are more familiar with it over other things. You might not stick with it, but being the first thing someone tries is huge.

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  • [–] 6 points 1 year ago

    Before their media blitz campaign, Hormel’s Spam was eaten in perhaps 20% of households; after the campaign it was closer to 70%.

    Ads do work, if you do them right. People go for what they’ve heard of over what they haven’t.

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  • [–] 6 points 1 year ago

    Repetition brings familiarity and familiarity leads to trust for the vast majority of humans. It is the reason that campaign signs works, why brand names are so valuable, and why popularity tends to increase exponentially when it works.

    Most ads are just intended to get you to remember the thing they are selling.

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  • [–] 4 points 1 year ago

    Well, this abstract says it's about 20% effective over not advertising but this is a meta analysis and isn't focused exclusively on internet ads.

    The baked in biases being that the authors are "a German chaired professor of marketing at the European University Viadrina in Frankfurt (Oder), Germany" and his research assistant.

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  • [–] 5 points 1 year ago

    It kinda is a necessary evil, if you want free content at least. Especially for a website like youtube where you need to host millions of large videos 24/7. That shit ain't cheap, and even google can't make money out of thin air. Not that I'm defending youtube or anything, charging $8 a month for premium lite but still giving you ads is insane. Paid services should never have ads.

    My problem isn't with ads, but rather the type of ads used. Like I said a moment ago, I don't think paid services should ever have ads of any kind. But for free websites, a few side banner ads are fine in my book, while ads in the middle of a page or popup ads or video ads (especially unskippable ones) are a no-go. Essentially anything that doesn't interrupt what I'm doing is usually something I'm okay with.

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  • [–] 7 points 1 year ago (6 children)

    It’s going to take a big cultural shift to get enough people to pay content creators through subscriptions to compete with ad-driven models.

    Eventually YouTube’s hubris will cross the line where enough people will just assume the ads are so bad it’s not worth trying to watch a video. As somebody with technical means and no tolerance for ads I’m astonished more people aren’t there yet.

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  • [–] 3 points 1 year ago (5 children)

    How much do we need to pay though? Most content creators I see have their patreon around $7 CDN/mo. Add even a couple and you're now at the cost of a streaming subscription with much more content. I would have no problem paying content creators if the fees were more reasonable, but right now I only subscribe to a couple.

    Should a creator's patreon drop in price to $1 or $2 a month, or should the viewer pay a small fee per view? What new monetization system would make sense where the consumer doesn't have an unaffordable pile of subscriptions, but the creators still get paid a fair rate for their effort?

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  • [–] 4 points 1 year ago (2 children)

    Nebula seems pretty cool, it's basically a bunch of YouTubers mirroring their youtube content and making original videos for a paid streaming service with no ads. That's one way of doing it

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  • [–] 1 point 1 year ago* (1 child)

    That $7/myth also likely involves 30% platform fee surcharges. If there were more Peertubes and similar federated or community-owned models the fee could lower as more money goes directly to the creators.

    If there was an easy solution more people would be doing it already. Just food for thought.

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  • [–] 1 point 1 year ago

    Some creators advertise Nebula, a paid-only service that is co-owned by the creators they host. Ethically and for viewing experience it's one of the best ways to run such a platform but they will remain limited in size for several reasons.

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  • [–] 1 point 1 year ago*

    i know what im about to do is beyond the pale on lemmy but here it is anyway. for youtube, they have to spend money to host the content and deliver it. you can pay a subscription fee to enable them to do that. they have ads on there for people who expect free shit forever

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