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Google says adblockers caused YouTube views count to drop - this is what adblockers told us really happened (www.techradar.com)
submitted 1 year ago by to c/technology@lemmy.world
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[–] 7 points 1 year ago (6 children)

It’s going to take a big cultural shift to get enough people to pay content creators through subscriptions to compete with ad-driven models.

Eventually YouTube’s hubris will cross the line where enough people will just assume the ads are so bad it’s not worth trying to watch a video. As somebody with technical means and no tolerance for ads I’m astonished more people aren’t there yet.

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  • [–] 3 points 1 year ago (5 children)

    How much do we need to pay though? Most content creators I see have their patreon around $7 CDN/mo. Add even a couple and you're now at the cost of a streaming subscription with much more content. I would have no problem paying content creators if the fees were more reasonable, but right now I only subscribe to a couple.

    Should a creator's patreon drop in price to $1 or $2 a month, or should the viewer pay a small fee per view? What new monetization system would make sense where the consumer doesn't have an unaffordable pile of subscriptions, but the creators still get paid a fair rate for their effort?

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  • [–] 4 points 1 year ago (2 children)

    Nebula seems pretty cool, it's basically a bunch of YouTubers mirroring their youtube content and making original videos for a paid streaming service with no ads. That's one way of doing it

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  • [–] 1 point 1 year ago* (1 child)

    That $7/myth also likely involves 30% platform fee surcharges. If there were more Peertubes and similar federated or community-owned models the fee could lower as more money goes directly to the creators.

    If there was an easy solution more people would be doing it already. Just food for thought.

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  • [–] 1 point 1 year ago

    Some creators advertise Nebula, a paid-only service that is co-owned by the creators they host. Ethically and for viewing experience it's one of the best ways to run such a platform but they will remain limited in size for several reasons.

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