The irony is that this very post is literally every pillar of marketing in one place.

Identify a specific demographic that may be under-served or for whom you have an attractive product, deliver said product to that demographic.

Here we are in a Technology community gobbling down the product (site/article) and talking all about it. Many will "share" it to various friends. Some will bookmark it, for others viewing the logo impression builds the overall consumer trust score of the brand.

We're all too smart for it though because I said so.