The Apples and Googles and Microsofts of the world are all about offering cloud services to hold your precious data, for what is essentially "free" to the end user. Push you into their services with dark patterns, make it a pain in the ass to do without them, join the cloud, it's awesome.

Unfortunately all that comes with a catch - when automated services fail, and self-service solutions fail to resolve it, you have zero chance or ability to contact a real live human who can apply reason and judgement to sort out the issue. You and all your data are basically fucked at that point.