As with so many things, the barrier to entry has been lowered so far that literally anyone can have a go. And that's good. But it does mean that the vast, vast majority of art is now being experienced by an audience of maybe 20 people.

You can spend hours crafting a beautifully soundscaped podcast that truly gets to the heart of what you need to talk about. And ten people will listen to it.

But I suppose it was ever thus. Someone would spend a year painstakingly working on a painting, getting all the details just so. And then it would sit in their studio because they had nowhere to display it, or no one to buy it.