Holy heck, the CEO's response:

“The recent incident at the tennis match has caused a disproportionate online uproar. It’s all about the famous hat, of course. Yes, I took it. Yes, I did it quickly. But as I’ve always said, life is first come, first served,” he claimed.

“I understand that some people might not like it, but please, let’s not make a global scandal out of the hat. It’s just a hat. If you were faster, you would have it. Regarding online hate, I remind you that insulting a public figure is subject to legal liability. All offensive comments, slander, and insinuations will be analyzed for the possibility of taking the matter to court.

“In the end, chin up, hats off, less venom, more sportsmanship.”