Fuckin TikTok trends. The cycle of "check out this cool thing" to "omg we must all buy this thing, I will literally murder you if you get between me and this thing" to "no-one cares about that thing any more" has reached an absurd pace now.

It's just like beanie babies but that whole cycle took years to mature, now it takes weeks. I remember being stopped by a teenager, while I was driving past, to ask if I had any Prime, now they can't give that vile shit away.