When I worked with an influencer who made free workout vids, his ad revenue was 80% of income. It was an extreme minority from free videos to buying something in his store.

Then some algorithm change in 2018 broke his entire income, he couldn't afford me, and last I checked, he was sponsored by diet pills or whatever fake garbage.

It's a damn shame because his dream was always to provide free workout vids.

People with enough of a viewership would still be offered sponsorship for videos. Like YouTubers who do their own ads in videos.

No one is going to sponsor a creator who has no way to garner an audience.