Yeah, you are never going to convince lemmings that they have a place. They have a niche and in that niche they are excellent.

I know a guy who has a industrial flooring business (epoxy coatings, grinding, etc) and he has a big fuckoff american truck. Because he lives in it 9 hours a day and tows around a trailer with ALL his work supplies and still has to pick the kids up from school and take them to sports on the weekends. Its one vehicle, it does it all and most importantly because its signwritten and its his work vehicle its 100% tax deductable.