Christ I just saw that you're OP. I'm confused; why did you use the word "enshittification" if you didn't know what it meant?
it arguably comes under the umbrella or enshitification
How so?
"first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification" -- https://en.wikipedia.org/wiki/Enshittification
That's not enshitification?