First of all, main and only principal of weightloss is calorie deficit. There is no other nonsurgical way to lose weight rather than from calorie deficit.
Now, keto is unreasonable in weightloss because it’s a low-carb diet. Lack of carbs (primary source of energy for humans) makes weightloss harder because someone on keto would feel less energetic for quite some time due to at least adaptation to said metabolic proccesses. In general, forcing organism to get energy from some less efficient and not-quite-as-good metabolic transformation is something that comes from a belief rather than reason.
I don’t mean that one can’t lose weight on keto. But it does increase discomfort during weightloss which increases the chances of giving up on it.