Reuters said the phone is codenamed Transformer

AI integration is a “key focus” of Transformer, per Reuters’ sources, who said that Amazon wants the phone to drive usage of Amazon’s AI products

It’s unclear why Amazon thinks now is a good time to get back into phones. Even potentially low prices may not be enough to convince people to buy.

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Amazon's second smartphone could forego an app store.

 

Amazon is developing a new smartphone over a decade after discontinuing the Fire Phone, Reuters reported today, citing four anonymous “people familiar with the matter.”

Reuters said the phone is codenamed Transformer but couldn’t confirm what it might cost, how much Amazon has invested into development thus far, or how much Amazon expects to make off the device. Like any product reportedly under development, it’s possible that Amazon will never release the phone. Reuters’ sources noted that Transformer could be cancelled over finances or a change in strategy.

When reached for comment by Ars Technica, an Amazon spokesperson declined to comment on Reuters’ report.

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Amazon's second smartphone could forego an app store.