Imagine how many they hope to sell to schools. These things are gonna be in the shop for repairs all the time. Making them easy to repair is better for the consumer, but better for Apple, too.
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Wow, the keyboard isn't riveted to the body anymore. They're really going above and beyond.
They've set the standard so low that this thing gets them praise.
Good strategy?? From Apple?? That was NOT on any of my metaphorical bingo cards.
This is an exceptionally low bar to hurdle.
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