I used to use Bontrager gel cork tape because I liked the cushy feel. Then someone got me to try some Supacaz because the color was cool ( I know). Found out I love the stickier feel of that tape and it’s all I run now on all three bikes.

Cheap aliexpress stuff that crumbles after a few rain rides

Higher end Fizik tape works well for me on gravel and road (I think Terra and Vento lines)

I used multiple types of tapes, longest lasting and most comfortable was some long tape from SQlabs.

Right now I am looking at Grepp cloth tapes, they are bit more pricey but should last pretty much forever, you just have to wash them sometimes.

2 layers of Newbaum's, then shellac