The jeans I have gotten the last years are from Nudies and Livid.
https://livid.no/
https://www.nudiejeans.com/
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So hard to know if a company is European... But I have four pairs of Pierre Cardin jeans, and will buy two more. By far the comfiest jeans I have ever had. I have to buy sizes for the German market as the Swedish sizes don't fit well, but those are great.
Which ever brand you are looking at, try to pickup a Selvage pair, it lasts longer.
Also, buying second hand or used clothes that's still in good shape, no matter the brand means the money stays in your community and still counts for a boycott.
Most of the jeans I wear are from ATO Berlin: https://www.atoberlinshop.de/
The company is in Berlin, the clothes are made in Portugal (at least they were last time I checked).
Any that last a long time bicycling? I keep wearing holes in the crotch.
Check what they're made of. They've started adding polyester to jeans. Make sure they're 100 percent cotton.
I have looked around for different clothing brands and I remember that some of them have chinos that are supposed to be made for cycling. One brand I could find now is Sanvt that has a model called cycling chino. I have never had any clothes from Sanvt so I have no idea if they are better than other chinos.
There are very few models, but I am a big fan of jeans from varusteleka.com. Finnish brand, made in Estonia if I remember correctly. They cost twice as much as other pants but last four times longer.
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